I was born in the Hashemite Kingdom of Jordan on December 10, 1989, during a time filled with turmoil, though many regard it as the late era of prosperity and flourishing. I believe it was no coincidence that I was born on the anniversary of the Universal Declaration of Human Rights. From the very beginning of my life, I faced significant challenges related to justice, growth, and empowerment, and I undertook healing roles during lean years punctuated by important periods of abundance and generosity.

I grew up in a conservative and traditional family environment that prioritizes education, values, and order. From my childhood, I carry a number of harsh experiences as well as many beautiful memories with my parents and small family, with my wonderful grandfather Ali, who gave me and built in me a sense of love, and Hafiz, who instilled in me values, ways of wealth, and starting from scratch, and my kind and noble grandmother, along with friendships with neighbors, visits from expatriate family children, my pets, and toy boxes full of life and joy.

As an only child during the first six years of my life, I faced discrimination, loneliness, and fear of rejection, and I did not then realize the emotional impact of these experiences at such a young age. Yet despite everything, I always saw the world through a lens filled with beautiful feelings, kindness, and spirituality.

From a very young age, signs of giftedness, uniqueness, and advanced emotional awareness began to appear in me, and those around me always said I was older than my years. When I started school, I stood out for my independence and high intelligence, and I always insisted on using my own mind and critical independent thinking instead of relying on others’ words. At the same time, I was instilled with the value of accepting and loving others regardless of their race, religious, social, or ethnic background.

At age eight, I lost my beloved grandfather, which plunged my world into deep sorrow. He left behind fragrant jasmine memories filled with joy and love. These memories inspired me to begin writing literary texts since I was ten years old. My teachers believed in me beyond limits, and my articles, which I sent to daily newspapers, competed with Fairuz’s voice on the school radio. This drew the attention of my school and my small community at large, and I found full support to reach everything that nourished my creativity, from competitions and books to free discussion spaces. This period was fundamental in building a deep connection to the world of meaning and emotions. Approaching adolescence, existential questions troubled me, and I found myself facing silent anger and fear. Yet amid this emotional darkness, a glimmer of hope appeared through enhancing my skills in recognizing the most difficult feelings and traumas, forming the most important foundation for developing wisdom and faith in human rights, which are only realized through awareness, healing, and acceptance of the growth path.

Despite my academic excellence, the biggest transformation came at age fourteen, when I realized for that I was adopted in a mysteries way, my choice at that point changed my pursuit of excellence was for the first time not just an option but a necessity for life. I struggled for many years with challenges of weakness, confused thoughts about truth and safety, and poverty, asking: “Why me, God?” In the following years, during a pivotal stage when I entered the Faculty of Information Technology with a score of 91.8%, I set a plan focused on academic excellence as the sole path and duty. I always committed to achieving excellent grades, even while working alongside studying in multiple fields, the latest being training. How could it be otherwise, when I had been used to scoring 95% throughout my academic life?

After completing my university studies, I started working at a major banking institution, and from there began my organized journey in the world of finance, business, and technology alongside my individual pursuit of self-development and psychology. The major turning point in my life at age twenty-three pushed me to take serious steps toward training and awareness, and I encountered many practical and scientific opportunities that led me to deepen my involvement in this field. After a few years of work and study, I pursued a master’s degree in Business Administration from the University of Jordan, which offered me life lessons decisive in believing in what I could achieve. This opened several doors, including launching my first official project. During my master’s studies, a clearer part of my life mission began to emerge—education—and I completed the requirements with honors, which pushed me to move forward to the next stage: the doctorate.

On November 23, 2017, I passed another pivotal moment in my life; it was another turning point that led me to a series of deep internal experiences often known as the "dark night of the soul." Over the years, I continued to move forward courageously, but at the expense of my physical and mental health. I had focused excessively on success and neglected aspects of self-care and my emotions until I faced a breakdown that revealed how much I had ignored the depths inside me. This pain led me to the banks of the Thames River in London, where my healing journey began— a rare and different gem extracted from among the rocks, or a beautiful black iris growing in a barren desert.

I still clearly remember that decisive moment on New Year’s Eve 2021 in Hyde Park, London. I stood near the Churchill statue, contemplating life’s wisdom and realizing that nothing lasts forever—not even the great. At that moment, I surrendered my weakness and strength to God, for this journey is far greater than my human self, and this realization was a profound transformation. That day, I set intentions I did not know would lead me to write these words for you today, and perhaps much more.

By the end of 2022, I achieved another milestone by completing my PhD in just two years—the shortest permitted duration—and during that time published two papers in prestigious academic journals and participated in several scientific conferences. In April 2023, I began a new chapter of my life by moving to Scotland, where I had the opportunity to focus more on nurturing my creativity and expanding my work. This phase coincided with earning a second master’s degree in psychology, alongside advanced studies in coaching and psychology from prestigious institutions in the UK, USA, Australia, Japan, Italy, the UAE, and Egypt, laying a strong foundation for my career in this field.

Today, as I write these words to you, it marks an important station in my spiritual journey and reaching a point of leaving behind many painful stations and tasting freedom. I consider my story long and full of detailed and sensitive moments, and perhaps I will share it with you one day face-to-face or through the pages of a book I am working on. But for now, it matters to me to share that:

• At age twenty, I officially began my coaching journey during my university studies.

• I completed a series of projects that required travel, late nights, and intense learning in the fields of wealth, success, and awareness.

• By spring 2024, I had completed more than 150 training courses in self-development from prestigious institutions in the UK, USA, and top global schools.

• In 2018, I launched my first private business project and continue to seek to expand my investments.

• I earned my PhD at age thirty-two.

• I published solid academic research in high-level international journals, exploring social sustainability, equality and modern slavery, organizational and individual psychology, and human rights.

• I currently hold the position of Assistant Professor at the University of Stirling in the heart of Scotland.

• I have previously taught at Brunel University London and the Brunel Pathway program and worked on many research projects.

• I won the “Best Business - Scotland” award in 2024.

• I also received the “Best Freelancer - England” award in 2024.

• I shared my insights about coaching through media platforms, including the Jordanian Al-Ghad newspaper.

• I have lived in Jordan, England, and Scotland and dream of settling in a home near the North Sea, surrounded by my loving family, my horse farm, and my pets, while running my leading business with a view of the Thames River from the heart of London.

• I became a certified alchemical and holistic healer after years of training and pursuit, now aged 35.

• I am the best-educated Arab coach and aspire to be among the leading coaches in awareness and femininity in the Arab world.

Today, I present myself to you as a businesswoman, life coach, healer, and alchemist on the path to becoming a spiritual teacher. I am full of faith that my unique blend of awareness, empowerment, and healing after completing significant parts of my personal journey cannot be described simply. Being all of this was not just a choice I renew daily but my true calling and purpose for which I was born.

Thank you for being part of my journey. I hope we share experiences together so I can help you discover paths of growth, awareness, and healing—with all my love.

Fairouz Mustafa
August 8, 2025
Scotland – United Kingdom